Pendulum delivered a strategic 2-month PR campaign to successfully launch Linla, the latest venue from acclaimed restaurateur and mixologist Charles Chang, founder of Moku. Designed to establish Linla as one of Sydney's notable new hospitality openings, the campaign positioned the venue's distinctive blend of Taiwanese hospitality and pan-Asian social dining through targeted storytelling and media engagement.

Pendulum co-hosted an exclusive launch event attended by influential food, lifestyle and trade media, securing high-value reviews, features and ongoing editorial opportunities. A targeted creator engagement strategy generated authentic social content and organic reach through hosted experiences and contra partnerships.

The campaign secured extensive coverage across some of Australia's most respected food, travel and lifestyle publications, including a review in Sydney Morning Herald Good Food and features in Daily Telegraph, Sun-Herald Sunday Life, Qantas Magazine, Concrete Playground, Time Out, Urban List, Sitchu and Hospitality Magazine. Coverage was further amplified through a podcast interview on Deep in the Weeds and social content from Sydney's leading food creators, delivering a combined reach of more than one million followers.